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Reference materials for GA4
Reporting in Google Analytics 4 vs Universal Analytics - Google has tried to make the transition to the new GA a bit easier by explaining some of the biggest changes on this one page.
Comparing metrics: Google Analytics 4 vs Universal Analytics - Once you learn to use GA4, you’ll still have to adjust to slightly different ways in which the data is stored and measured, explained on this page.
Google Analytics 4 (GA4) Essential Training - If videos are more your speed, check out this 2-hour training on LinkedIn Learning to get the basics.
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If you’re not a full-time marketer and numbers whiz, Google Analytics 4 can feel more than a little bit overwhelming. If you’re like most people in AGNR, you just want to get a simple answer to a simple question:
How “How many visits are my pages getting?”
You can still get that information in GA4. To help, we’ve constructed a simple guide that will help you compile this most commonly requested report:
Getting a visit count counts in Google Analytics 4