Effectively communicate who we are; what we do; and the social, environmental, and economic importance of our work to clientele, volunteers, and stakeholders.
Marketing & Visibility Work Team Guarantors - Karen Reddersen kredders@umd.edu and Chuck Schuster cfs@umd.edu
Objective 4.1 Strategy Develop, implement, and support a comprehensive marketing and visibility strategy. |
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Strategy 4.1.1 Hire marketing and branding professionals to work with formal UME advisory team to develop and implement a comprehensive strategy |
| Strategy 4.1.2 Identify diverse youth and adult audiences not currently served by UME in the impact areas and intentionally market to those audiences |
| Strategy 4.1.3 Identify the appropriate marketing messages to use with specific youth and adult audience segments |
| Strategy 4.1.4 Develop, foster, and maintain relationships within UMD and UMES, and with elected officials, partners, and the media, to connect them with the work of UME |
Objective 4.2 Capacity and Access Build faculty and staff ability to market the organization and ensure that all units have access to marketing tools and materials. |
| Strategy 4.2.1 Develop capacities (personnel, resources, and skill-sets) to provide leadership, expertise, and guidance for short- and long-term marketing and branding strategies |
| Strategy 4.2.2 Create marketing and branding tools and materials to distribute to all units |
| Strategy 4.2.3 Ensure all units have sufficient financial support from administration to utilize appropriate marketing and branding tools and materials |
Objective 4.3 We are All UME Create and sponsor a culture of consistently high-quality customer within UME and with all who interact with the organization. |
| Strategy 4.3.1 Ensure consistency of message through development of guidelines and expectations for highest quality customer service |
| Strategy 4.3.2 Develop and maintain standards of professional conduct for the organization |